About me
MEET YOUR COACH - James Canning
My Story
"My Journey Mirrors Yours: As a devoted father and husband entering the second half of life, I've realized the importance of staying in shape not just for myself but for my long-term health and vitality.
By the time my youngest daughter reaches 20, I'll be celebrating my 60th birthday. My vision is to be there for her, ready to hit the gym or explore Mediterranean hills together. I aim to cherish a long, healthy life, free from ailments.
This has become my personal mission—assisting fellow husbands and fathers in regaining their fitness so they too can embrace an active, vibrant lifestyle as they age. I want them to relish their later years, free from disease and disability, with the confidence and comfort they deserve when they look in the mirror.
It's no surprise that 99% of men over 40 aspire to shed that stubborn belly fat and regain a physique that instills confidence and comfort. But it doesn't stop there; it's about harnessing boundless energy and vitality for their children and the daily adventures life has in store."
My personal fitness journey began in the 1990s during my teenage years when my goal was to build muscle and strength for football. However, it wasn't until 2004, when I entered college, that I embarked on a serious journey into the world of fitness. During that time, I delved deep into the study of training and nutrition, applying my knowledge not only to my own body but also to my clients' well-being.
I've devoted 19 years to continuous learning and practical application, and here's the crucial point I want to convey: achieving your health and fitness goals requires only a fraction, just 1%, of the knowledge I've accumulated over the years. I say this with the utmost respect because I firmly believe in mastering the fundamentals to perfection. Consistently excelling in the basics has been the key to maintaining excellent health and fitness, both for me and my clients, spanning well over 12 years.
Regrettably, many individuals tend to overcomplicate the process of losing fat and building muscle to enhance their health and well-being. As your coach, my mission is to simplify this journey for you, ensuring you achieve the best results possible without the burden of overthinking nutrition or training."
"When Excuses Vanish, Results Emerge: Shedding excuses for being overweight, unhealthy, and out of shape is the turning point that unlocks incredible health and body transformations."
SO WHY AM I THE COACH FOR YOU?
I have accumulated more than two decades of experience in the realm of weightlifting. Over this extensive period, I have rigorously explored and implemented various training and nutritional principles to achieve goals related to fat loss and muscle development.
Over the past 12 years, I've had the privilege of coaching a substantial clientele, exceeding 10,000 individuals. My coaching expertise has been extended both in face-to-face interactions and through online platforms. This facet of my experience underscores a key distinction from other online coaches who may lack the depth of practical experience.
If you are in search of an online coach with a substantial track record of hands-on experience spanning over two decades, someone who has not only learned but also effectively applied their knowledge in the field, I invite you to complete our application form. This will allow us to assess whether you are a suitable candidate for one of our comprehensive 60-day online training programs.
my superstar quality as a coach is simplifying the process for my clients.
Regrettably, it must be acknowledged that the fitness landscape has, in recent times, devolved into a rather chaotic and bewildering spectacle. Even a brief perusal of Instagram for a mere five minutes can expose one to an array of ill-conceived and potentially perilous practices that rival the circus in their absurdity.
Allow me to clarify my role as your dedicated coach in this tumultuous environment: it is to steer you well clear of such nonsensical endeavors. My foremost objective is to craft a meticulously tailored training regimen that not only delivers tangible results but also prioritizes your well-being and guards against any risk of injury.
In the formulation of these training programs, I adhere to a principle of alignment with your current fitness level. This approach entails a judicious selection of exercises that are specifically chosen to foster your strength and muscle development in a manner that is both safe and highly efficacious.
Similar principles apply to the realm of nutrition. Simplification of your daily dietary decisions holds the key to long-term adherence to a nutrition plan. The goal is to minimize the potential for overwhelm and prevent the all-too-common scenario of abandoning a program within just a few weeks.
Feedback from the men enrolled in my online programs frequently underscores their astonishment at how straightforward and seamlessly applicable the nutritional guidelines are, even within the context of their hectic lifestyles.
It is crucial to emphasize that consistency serves as the linchpin for success in both the nutritional and exercise domains. Achieving and sustaining consistency over a span of 60 to 90 days is the pivotal period during which remarkable results and transformative changes are realized.
I understand the struggles you face to stay in shape at this age
MY MISSION IS TO HELP YOU OVERCOME YOUR BIGGEST CHALLENGES AND HELP YOU BUILD STRENGTH & SELF-CONFIDENCE.
WHATEVER YOUR FITNESS GOAL IS - I WILL SHOW YOU THE BEST WAY TO ACHIEVE IT IN A MINIMUM AMOUNT OF TIME.
MOST IMPORTANTLY, I'LL TEACH YOU HOW TO SUSTAIN IT FOR THE REST OF YOUR LIFE SO YOU'LL CONTINUE TO DEVELOP INTO THE BEST VERSION OF YOURSELF
Client Testimonials
HERE ARE SOME LIFE CHANGING SUCCESS STORIES FROM MY CLIENTS:
